Customer Service DNA Sales®
How do we measure it?
Measure the Customer Service DNA in your Collaborators and Candidates Customer Service Dna Sales© (Csdna Sales) measures the individual probability of performing successfully in customer service and commercial functions.
This model allows us to identify people who enjoy interacting with others, are oriented towards solving their requirements and establish positive relationships with them. Likewise, they have a high probability of being successful in marketing products or services.
CSDNA® SALES is Based on 4 Key Factors
- Task orientation
- Sociability
- Emotional Intelligence
- Commercial Profile
Each predictive factor of the Customer Service Model is based on extensive research developed with the purpose of improving the selection and evaluation standards of collaborators.
Foster a culture of Customer Service in sales positions.
Those evaluated with the CSDNA® SALES test with high scores are characterized by:
- Oriented to achieve sales goals.
- Be successful in commercial functions.
- Resolve customer requirements.
- Be able to monitor your own emotions and identify those of the client.
- Have the ability to communicate appropriately and enjoy interacting with others.
- Manage your own emotions and use them in a positive way.
The Customer Service DNA Sales Model is adapted to different commercial positions, being able to configure the employability index according to the importance you give to Customer Service and Sales.
For example, for transactional sales such as outbound call center operators, you can assign 80% importance to sales and 20% to Customer Service, or for retail sellers you can assign 50% to Customer Service and 50% to sales.
INFORMATION
Name: CSDNA©, CUSTOMER SERVICE DNA SALES©
Use: Evaluation of candidates and collaborators in all types of companies in commercial positions.
Number of Questions: 105 items.
Application Time: 20 minutes.
Terms of validity: Criterion validity.
Reliability: Cronbach's Alpha of 0.84 (Service Index).
Languages: Latin American Spanish, Portuguese and English.
Oriented to: Call center, salespeople, commercial agents, banking executives, among others.
Learn more about our company.
